About Custom StiTchery

Hey there,
I'm Hailey,

the heart and hands behind Custom Stitchery Embroidery & Design. I was born and raised in Daly City, California, and I've always carried that Bay Area hustle in everything I do. Around here, we grind hard, take pride in our craft, and always find a way to make something out of nothing — and that's exactly how my business was built.

My Story

Before I launched Custom Stitchery, I worked as a business advisor in the financial banking world, helping entrepreneurs grow their companies and build strong foundations. I learned so much about what it takes to run a successful business - but l realized I wanted to do more than just give advice. I wanted to be part of that creative process, helping businesses stand out and look good doing it.

So, I took a leap of faith and turned my love for design into a full-time hustle. Now, through Custom Stitchery, I help local businesses, brands, and entrepreneurs bring their ideas to life with custom embroidery, screen printing, and apparel design that blends professionalism with personality.

What makes my work special is that it's personal. Every piece I create — whether it's a company uniform, a team hat, or a tote for a local shop — is made with the same care and pride l'd put into my own brand.

I know what it's like to build something from the ground up, and I want every business I work with to look as strong and confident as the people behind it.